MAKE LIGHTER
Elizabeth Lincoln, Owner
+Content Strategist
+Audience Experience Designer
+Proven Innovator
“For me as a designer…
the end goal
is to solve a problem
for someone else.”
Tinker Hatfield | Nike
Vice President for Design & Special Projects
Exchanging perspectives with people who care about thoughtful communication
and charting a novel path
is exciting.
The work I enjoy most is solving problems that don't come with a playbook. Every project has constraints. Those constraints shape the work. They force you to decide what matters most and where you'll have the greatest impact.
That's why I think about my work through the lens of design: solving a creative problem, rather than satisfying personal expression.