MAKE LIGHTER

Elizabeth Lincoln, Owner

+Content Strategist
+Audience Experience Designer
+Proven Innovator

“For me as a designer…
the end goal
is to solve a problem
for someone else.”

Tinker Hatfield | Nike
Vice President for Design & Special Projects

Exchanging perspectives with people who care about thoughtful communication
and charting a novel path
is exciting.

The work I enjoy most is solving problems that don't come with a playbook. Every project has constraints. Those constraints shape the work. They force you to decide what matters most and where you'll have the greatest impact.

That's why I think about my work through the lens of design: solving a creative problem, rather than satisfying personal expression.